Quiksilver

"New York WCT 2011"

DAPA recently travelled the world with Quiksilver working as their offline content producers for both their New York and France world tour events. New York City was a groundbreaking event for Quiksilver and surfing in general. It was quoted by many disbelievers to be the biggest gamble ever made on a surf event and destined for failure. The event turned out to be one of the best events all year with amazing waves, awesome surfing and a prize purse that boasted to be the first million dollar prize pool ever raised for an event. During the duration of the event DAPA was in charge of creating the bulk of the creative content surrounding contest. The Two major outputs was 22minute documentary on the whole event which was online just 24 hours after the event finished and to create original content for the Live Quiksilver Morning Show. A 30min program which was aired each morning on Fuse, MSG, One HD and a number of other large number international networks. The event was a huge success and turned out to be one of most watched surfing event in history.

Production: DAPA