The Mup is a new Sydney men's label who were looking to create a look book with an original concept that had not been seen before. DAPA and The Mup brainstormed a concept together which involved trampolines and models in the air. The shoot took place overnight and the lookbook was ready to print 12 hours later, an example of our diverse abilities at DAPA.
Creative Director: Matt Pike
Production Company:DAPA
