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TIGERLILY
"how to live"
When DAPA was approached by Tigerliy to develop a campaign with video and still components they supplied one word of inspiration, "Gypset" we were sure this was made up. However it appears after research it is a new term in the fashion industry to describe a jetsetting Gypsy. From this peculiar term DAPA developed a beautiful road story of three girls leaving a city life for a new gypsy life adventuring through the Australian desert. We flew to Alice Springs and took on what would be an ambitious project, that involved working in testing conditions with many challenges faced. The end result was a beautifully shot clip with probably the coolest hero car you have ever seen.
Producer / Director - Jack Shanahan
Associate Producer - Tim Boreham
Photographer - Jack Shanahan
Dop / Camera - Jose Alkon
Production Company - Dapa