Upon signing world junior champion surfer Jack Freestone DAPA were approached by Von Zipper to create a print ad concept that would align Freestone with the Von Zipper brand along with showing a new side to the young surfer. The concept saw DAPA take Freestone to an airport and shoot him as a pilot from the 1950s, a left of field concept that gave DAPA the freedom to explore an idea that was very different for Jack Freestone but achieved the bold and visually stunning image Von Zipper were looking for.
Photographer: Jack Shanahan
Producer: Lyndall Wilson
Talent: Jack Freestone
Creative: DAPA
Production Company: DAPA
